How does this work?
Knowledge, narrative and design are the three legs of the Project’s stool.
- The “knowledge” comes from the enterprises that have achieved “designing the future” as their main practice.
- The “narrative” leg is based on story-telling being central to what it means to be human. Story is how humans make sense of the universe. All the great research in the world makes no difference if it is not communicated.
- The third leg of this stool is “design.” As John Maeda puts it: “There are three kinds of design: first, classical design, which is design from the physical world and has been around for centuries, beloved and highly refined. Secondly, we have the world of design thinking which goes beyond making and is defined by systems thinking and processes and improving how organizations innovate. Lastly, there’s computational design, or designing for billions of people in real time.”