The 9 Rules of Design Research

What it is

“A snackable listicle,” even in the words of its own author, Erika Hall of Mule Research, this piece aims to address practical issues in research as a prerequisite for design that aims to understand customers as humans with complex lives.

Why it is important

Only time will tell if this manifesto is embraced as wisdom for the ages. It was, after all, created by a designer who is not embarrassed to acknowledge her interest in rustling up new business. But it does include useful and important reminders, not to be ignored. E.g., “Don’t expect data to change minds,” and “Embrace messy imperfection.” – JG