The Patterns

we have discovered for designing the future

411. It’s About the Humans, Stupid. Not About the Gear. You need to understand their psychology, their language, how they think.

This apparent pattern – that has emerged from interviews – is now under development, reality-checking and research.   If you would like to join the team fleshing out or challenging this pattern – or any other – or help the team discover new ones, please contact us here.